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Is there a way to detect UTM parameters ? #4
Description
utm parameters are marketing parameters. Once in the analytics dashboard, you may start to see which ads campaigns worked well, and which did not. As far as I can see, in active_analytics, "referrer" is here, but not "source" "campaign" or "medium" that are often see in classical analytics dashboard - these data comes from utm parameters.
BTW thanks for this great gem.
Activity
antoinem commentedon Feb 28, 2022
Thanks. Not yet.
onerinas commentedon Jun 7, 2025
I have a draft version of UTM support in this branch if anyone wants to test: https://github.com/onerinas/active_analytics/tree/utm-support. For diff: https://github.com/onerinas/active_analytics/pull/1/files
Please not that I have used AI to generate most of the code so please be aware of that.