customer-lifecycle

Unified ML platform serving two production risk models behind one API, fraud detection using a Logistic Regression pipeline at 92.4 percent accuracy and 0.90 F1, and churn prediction using a five-estimator hard-voting ensemble at 85.6 percent accuracy, with SMOTE balancing, sub-0.5 second inference, and CI-enforced 90 percent test coverage.

The lifecycle automation layer PostHog doesn't have yet. Code-first email journeys on PostHog + Resend. Self-hosted.

Скрипт принимает на вход excel файл и определяет откуда пришёл клиент и когда (сначала по всей глубине баз за 5 лет, затем по вашим диапазонам). Добавив сводную таблицу к результатам подсчёта можно решить множество задач от определения "возраста" клиента до конверсий и сегментаций.

Скрипт для сегментации клиентской базы на множество категорий в зависимости от сумм, периодичности покупок и множества личных показателей

By understanding and predicting CLV, PT Asuransi Mobil Sejahtera can make better decisions about how much they should invest in customer acquisition and retention, as well as how they can improve customer satisfaction to increase CLV.

This project creates a user-friendly customer lifetime value (CLV) prediction engine able to take in transaction data and return important CLV predictions with a high degree of accuracy for a merchant's entire customer base and individual customers over a selected period of time in the future.

Lead-to-job revenue operations system built with GoHighLevel, Make.com, and Jobber for a home services business.

End-to-end sequential recommendation with temporal validation, SASRec ensembles, lifecycle segmentation, and A/B evaluation design.

End-to-end customer lifecycle marketing project combining DuckDB/SQL audience segmentation, customer journey logic, conversion analysis, and HubSpot email activation for new investors.

Klaviyo automation engine for scaling eCommerce retention

End-to-end product analytics dashboard analyzing funnels, retention, and engagement (DAU/MAU) to drive product decisions.

Magento Klaviyo automated retention workflows

A practical SaaS Customer Success Operating Playbook built in Notion covering onboarding, customer health, adoption, renewals, expansion, workflows, templates, and Customer Success best practices.

Spark + Airflow + Streamlit pipeline for e-commerce lifecycle KPIs: activation, second order, funnel, cohorts, at-risk (S3/Glue-ready).

Customer Strategy & Retention Marketing + Growth Analytics Portfolio — lifecycle automation, deep cohort segmentation, ROI-led finance & e-commerce retention across gamified landing pages and multi-channel comms; improving reactivation and repeat behaviour via incentive economics + performance analysis, with an agentic AI workflow reducing effort.

Clustomer phân khúc hành vi khách hàng từ dữ liệu giao dịch bằng RFM và KMeans, kèm quy trình kiểm định, FastAPI và dashboard Streamlit. Kết quả hỗ trợ doanh nghiệp ưu tiên chiến lược CRM; đội Marketing/CRM khai thác phân khúc, còn Data Scientist và ML Engineer có quy trình tái lập để huấn luyện, triển khai và giám sát.

📧 Automate your Klaviyo email campaigns with this engine, streamlining strategy and execution for consistent, high-performing marketing efforts.

A CRM case study exploring customer lifecycle management, customer loyalty, NPS research, competitor benchmarking, and customer insights.

Klaviyo Shopify automation with CRM workflows